Advertising Rates
Transport Engineer is the first choice route to market for suppliers of products
and services aimed at commercial vehicle operators, transport engineers and van
and truck fleet operators. See Circulation for details of Transport Engineer’s reach and audience profile.
Whether you have a marketing campaign to launch a new heavy goods vehicle, a diesel
engine or hybrid, or to introduce the latest range of garage equipment or engineering
consumables, the people with real purchasing power in the commercial vehicle market
and aftermarket, the people you need to reach, regularly read Transport Engineer
and visit the Transport Engineer website.
Transport Engineer offers the best of print, online and email marketing options
– with special benefits for our Preferred Suppliers.
Ad Specs
PRINT ADVERTISING RATES
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Double page spread
£4,500
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- Cover positions:
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- Volume Discounts :
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Advertiser Spotlight Newsletter
To maximise reader interest in your advertising, a monthly email is sent to all
opted-in email addresses on the circulation database (circa. 60 % of the circulation).
Inclusion of basic advertising in this email is free of charge to all our series
print advertisers, and because email use is tracked, response can measured.
For non-series print advertisers, Newsletter advertising starts at £200 per month.
Advertorials
If you have a special story to tell or a message that simply cannot be put across
effectively in conventional advertising format – or you just want to make a real
impact around an event of product launch – advertorial pages are a powerful option.
A combination of editorial and PR clearly labeled as sponsored, advertorials provide
an opportunity to present your case in full detail. Published advertorial pages
are reproduced on line with links from the Advertiser Spotlight Newsletter to boost
reader interest and lead potential. A low resolution PDF will supplied to the client
for its own marketing use..
Advertorial Rates
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Double page spread
£4,400
(circa. 1200 words and two or three images)
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Single page
£2,200
(circa. 600 words and one or two images)
No resources to write your advertorial? No problem!
For an additional £500/page Transport Engineer can provide one of its writers to
produce the content and our in-house studio can design the layout, working to your
specification brief.
Special Advertising Options
Alternatives to on the page advertising – such as belly bands, barn doors or gatefolds
– are available. Specifications and rates are bespoke. Please talk to us about your
requirements.
Inserts Inserts are a cost effective way to deliver your promotional material
or catalogue – often cheaper than you can post for with more certainty of reaching
the right audience. Transport Engineer’s circulation can be segmented in many ways,
allowing your event mailer, new product line brochure or general marketing message
to be delivered with pinpoint accuracy to your potential customers – by region,
by job function, by sector – with absolute confidence of data accuracy.
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Full circulation (up to 10g insert)
£1,500
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Additional charges £1.50 per gm per 1,000 inserts for heavier items.
Complete direct mail fulfillment services are available.
ONLINE ADVERTISING RATES
Various web advertising options are located on the home page and all sub-sections
of the site. They provide a strong branding opportunity around heavily visited areas
of the site and strong product promotion opportunities as potential customers search
for and read specific product content.
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Skyscraper
£750 per month
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MPU’s (message panel units)
£600 per month
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Sponsored articles
£750 per month
Rich Media
Rich media allows you to present more active and sophisticated advertising content
online. It draws the users to interact with your brand advertisement. The Transport
Engineer site is able to present most rich media formats including
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Video
£500 per month with at least one inclusion in the monthly Newsletter
Newsletter
Transport Engineer distributes a monthly email newsletter to its registered readers.
These are all opt-in subscribers and this regular update provides an opportunity
for you to deliver marketing message links directly into their inbox.
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Button/Logo link
£200 per issue ( Free to Preferred Suppliers )
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Sponsored news item/case study
£500 per issue
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Skyscraper
£550 per issue
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White Paper
£500 per issue
Supplier Directory
The Transport Engineer Supplier Directory is a detailed database of suppliers and
service providers, including Heavy Goods Vehicles, Buses and Coaches, trailers,
exhaust systems, vehicle safety and security systems, fuel management systems, garage
equipment, training services, maintenance services and much, much more.
Using our search tool, transport engineers, commercial vehicle operators and fleet
managers can search for any product or service by supplier name or category type
using industry recognised classification terms or key word search.
Basic supplier information is included in the directory free of charge.
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Enhanced Supplier Record Card £750 per annum
Enhanced listings provide the supplier with a 100 word sales description or company
profile, company logo and full contact details.
Preferred Supplier Status
Suppliers spending more than £2,000 per annum with Transport Engineer, which must
include some online/Newsletter advertising spend, enjoy the real benefits of Preferred
Supplier Status which are:
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Preferential positioning and highlighted entries in
all Supplier Directory search results
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Up to six current press release stories (with image)
posted to you enhanced record card - updated as often as required, links to your
website.
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Brand promotion in monthly email to all registered
email readers
Preferred Supplier Benefits
Higher traffic figures! Research results and evidence show that most website users
typically select suppliers from the first page of results when website sourcing
or browsing. On Transport Engineer, Preferred Suppliers’ names will always be presented
ahead of other suppliers. Website users simply have to click again to see all other
names returned in the directory search results.
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