Rowe will be available for a range of sectors, including commercial vehicle, off-highway, automotive and motorcycle and industrial.
A new company formed by chief executive officer, and former British Touring Car Champion Robb Gravett, and managing director Jeremy Aston-Phillips called Deutschesol will distribute the German oil brand.
Aston-Phillips said: “The launch of Rowe in the UK is an exciting opportunity for stockists and customers, providing a premium lubricant and associated fluids product range from a brand that maintains strong ethics within sustainability, as a responsible, independent, and family-owned business.”
Robb Gravett said: “The launch at Autosport International provides a perfect backdrop considering ROWE’s endurance racing activity, which includes class victories in the legendary Nürburgring 24 Hours and 24 Hours of Spa with its Rowe Racing team, enabling oil formula optimisation in demanding test environments.”
The Autosport International Show took place at the NEC from 12-15 January.